WHY STUDY A BACHELOR OF ARTS
THE UNIVERSITY OF NEWCASTLE
Limelight were commissioned with creating a series of videos exploring the benefits of studying a Bachelor of Arts degree.
Research by the University found that while the degree remained a popular one for school aged and mature students alike, there was some confusion about the many major study options available within the degree.
Our task was to unpack the various subjects by getting to know a number of lecturers and students. We explored the subject matter students could elect to study, and the varied career prospects the degree offered.
As part of the campaign we created an overview film, as well as 11 majors films and a Faculty Scholars Program film on scholarship options within the degree.